From highlighting the ads that are generating incremental lift in e-commerce or retail, informing you about negative responses to your ads, or helping you understand the effect of creativity, Adverai provides new ways of looking at existing problems by applying state-of-the-art techniques in machine learning to build a joined-up understanding of sales and marketing.
Adverai's AI transforms marketing operations enabling you to make decisions based on your entire data ecosystem rather than intuition or gut-feeling.
Step back in time and understand what happened in the past.
Measure and compare marketing metrics and intelligence.
Quantify the impact of your marketing on customer behaviour and outcomes.
Discover the causal links of your interventions and their effect.
Anticipate the possible future trends and external factors that influence your marketing decisions, such as customer behaviour.
Simulate and evaluate many future scenarios of advertising.
Identify the unique combination of ads, campaigns, and activities to optimise the outcome of marketing.
Today's marketing is capturing and analysing more substantial and complex amounts of data in faster ways than before. From collecting data about ads, or a sales system collecting data about product sales and their variants, this data needs to be stored and analysed based on how things change over time.
Adverai's unique time series philosophy makes time the primary axis for analytics and collects and creates an immutable record of marketing data every 30 minutes, allowing us to build better models that detect cause and effect and truly understand the effect of advertising.Learn more about our time series approach
Adverai's causal discovery engine infers the expected effect a given intervention had on an outcome, and includes:
Adverai describes how the system calculates and displays confidence levels so that you can trust the system's predictions.
Get a deep understanding of every tool, dataset, and system with the industry's most performant, scalable and flexible platform for real-time data replication, orchestration, machine learning, inference and end-to-end analytics.Explore the platform
Today's marketing is capturing and analysing more substantial and complex amounts of data in faster ways than before, from collecting data about ads, or a sales system collecting data about product sales and their variants. Adverai's unique approach uses massive time series analysis and makes time the primary axis for analytics. We focus on how things change over time, allowing us to build better models for understanding the effect of advertising.
Adverai is a Software-as-a-Service product offering fully-managed end-to-end marketing intelligence hosted on secure cloud infrastructure.
No, we use aggregation and redaction techniques when analysing data. We combine data from many different sources or times and remove the possibility of a single individual being identified. We redact certain features of data if individuals are within a source dataset, and our platform is fully GDPR compliant.
Yes, Adverai can operate at single geography or single brand to multiple geographies and multiple brands out of the box. We fully support the multi-tenant model for organisations with many brands.
Our human-centred AI products are driven by zero-friction design, with a focus on superior experience, ease of use, and clear explainability.
No technical or data skills are needed; Adverai is your personal and fully automated data scientist.
We take the security of your data seriously. Adverai is managed in a fully-secure environment with strong authentication, ring-fenced data, and penetration tested infrastructure.
Transform your marketing operations today!